Social Media Marketing is the process of using social media platforms to promote a business, brand, product, or service and connect with a target audience. In today’s digital world, social media has become one of the most effective ways for businesses to communicate with customers and build a strong online presence. Platforms such as Instagram, Facebook, YouTube, LinkedIn, X, and TikTok allow businesses to reach millions of people quickly and at a relatively low cost. Social media marketing involves creating and sharing useful, attractive, and engaging content such as images, videos, reels, stories, articles, and advertisements. The main goal is not only to increase followers but also to create awareness, build trust, generate leads, increase website traffic, and ultimately improve sales.